From the Desk of the Principal Landscaper
Winter 2016
Thank you for visiting the newly launched lanexteriors.com! LAN Exteriors was created back in 2014 with a solid customer base and world class service, but we started working hard last year on a marketing strategy with a consistent brand message that highlights the first class service we deliver. Whether you’re already one of our valued clients or if you’re considering us as a grounds maintenance partner we strive to deliver the best service in the industry on a daily basis. As a customer in a competitive marketplace you should expect excellence, and that’s exactly what we strive for in every aspect of our business: from our sales team and marketing materials to our service delivery and quality of work. The LAN Exteriors team works hard to surprise and delight our clients at every opportunity that arises.
Our marketing efforts started off by developing our new logo, the LAN Exteriors Tree. We wanted to develop a logo that represented all the work we do year-round to keep your property fully functional and looking beautiful. The tree is actually a combination of a treetop and a snowflake: The green leaves represent the spring and summer seasons when our landscapers are hard at work in your garden and maintaining your lawn. The yellow leaves represent the changing weather when we focus on property maintenance and construction projects. Finally, the blue around the tree represents snow and ice, when we work tirelessly to ensure full functionality of your property during winter weather events. No matter what the weather is like outside, LAN Exteriors will be there as your partner to ensure your property is the best looking one on the block.
We’ve recently rolled the tree logo out to our entire fleet of trucks, and you’ll begin to see employees wearing logo tee shirts and safety vests this spring as they complete work at your property. We’ve also launched our new website, lanexteriors.com, where you can learn all about our innovative company, view profiles of our team members, catch up on our latest press releases and blog posts, or even apply for a job. Finally, we created some beautiful marketing collateral for use at trade shows and conventions that really speaks to the level of service we provide. We’ve tied all our marketing materials together with a common theme: superior service and landscape excellence.
Thanks again for visiting us here at lanexteriors.com. We hope you take your time to learn all about our first class services and sustainability initiatives on our beautiful new website. Feel free to contact us today for more information on how we can help you beautify your property and show you that the grass IS greener on the other side. LAN Exteriors. Landscape Excellence.
Sincerely,

Richard Lang
Founder and Principal Landscaper
Paradise Found. As I exit the Longwood Garden’s visitors center, tastefully buried deep inside a landscaped hillside, my intuition tells me to head directly to the Conservatory for a stroll through the Orchid Extravaganza, this seasons showcase display and the reason for my visit today. But instead I’m tempted by the mild air on this El Niño winter day to take a detour and head through the outdoor gardens instead. I turn right and find myself lost in Peirce’s Woods alongside tall pines and calming lakes. Delight begins to take over as I begin to feel as if I’m walking through a picture perfect fairy tail forest.
I still and stare at the lake as the stress from work, just two hours away, melts away. As I turn the corner I stumble upon the Canopy Cathedral Treehouse, a two level treehouse inspired by a Norwegian Church. Children’s laughter fills the air as the little ones run and play in this storybook setting.
My hike through this vast terrain has left me hungry, so I head off to lunch at The Café. This high-end food court meets farm-to-table cooking is the perfect place to stop for a bite to eat. I sample the famous Kennett Square Mushroom Soup and decide its simply too good to not order an entire bowl. I accompany my soup with a roasted vegetable and mozzarella panini and a thick iced chocolate brownie. This meal provided the perfect fuel source for my afternoon at Longwood Gardens. For those of you who are looking for a full service dining option, try 1906, Longwood Gardens Fine Dining Room featuring their famous Kennett Square Mushroom Soup and an extensive menu of farm-to-table entrees and drinks served in a picturesque setting.
After lunch I backtrack to the Peirce-du Pont House to learn about the history of the gardens and visit their first conservatory. This house was built in 1730 by the Peirce family and purchased in 1906 as a summer home for the du Pont family. After all these detours, I’m finally ready to head to the main Conservatory and check out the Orchid Extravaganza.
I spend some time just relaxing by the large water displays and realize how lucky we are to have one of the world’s greatest gardens so close to home. After a full day at the gardens I feel ready to head back to the real world and take on the upcoming week.