LAN Exteriors new marketing campaign highlights our First Class Service.

From the Desk of the Principal Landscaper

Winter 2016

Thank you for visiting the newly launched lanexteriors.com! LAN Exteriors was created back in 2014 with a solid customer base and world class service, but we started working hard last year on a marketing strategy with a consistent brand message that highlights the first class service we deliver. Whether you’re already one of our valued clients or if you’re considering us as a grounds maintenance partner we strive to deliver the best service in the industry on a daily basis. As a customer in a competitive marketplace you should expect excellence, and that’s exactly what we strive for in every aspect of our business: from our sales team and marketing materials to our service delivery and quality of work. The LAN Exteriors team works hard to surprise and delight our clients at every opportunity that arises.

Our marketing efforts started off by developing our new logo, the LAN Exteriors Tree. We wanted to develop a logo that represented all the work we do year-round to keep your property fully functional and looking beautiful. The tree is actually a combination of a treetop and a snowflake: The green leaves represent the spring and summer seasons when our landscapers are hard at work in your garden and maintaining your lawn. The yellow leaves represent the changing weather when we focus on property maintenance and construction projects. Finally, the blue around the tree represents snow and ice, when we work tirelessly to ensure full functionality of your property during winter weather events. No matter what the weather is like outside, LAN Exteriors will be there as your partner to ensure your property is the best looking one on the block.

We’ve recently rolled the tree logo out to our entire fleet of trucks, and you’ll begin to see employees wearing logo tee shirts and safety vests this spring as they complete work at your property. We’ve also launched our new website, lanexteriors.com, where you can learn all about our innovative company, view profiles of our team members, catch up on our latest press releases and blog posts, or even apply for a job. Finally, we created some beautiful marketing collateral for use at trade shows and conventions that really speaks to the level of service we provide. We’ve tied all our marketing materials together with a common theme: superior service and landscape excellence.

Thanks again for visiting us here at lanexteriors.com. We hope you take your time to learn all about our first class services and sustainability initiatives on our beautiful new website. Feel free to contact us today for more information on how we can help you beautify your property and show you that the grass IS greener on the other side. LAN Exteriors. Landscape Excellence.

Richard Lang
Founder and Principal Landscaper